Founder Community
Connect, share, and learn with fellow founders.
Marketing
How do you promote your product?
What works for you? Here is what I do.I am building SimploMail.com, and I constantly think about what else I should do to get more people to discover it. I also think about how I can do better with the things I am already doing.Here is what I have tried so far:I updated all of my social media profiles to say that I am the founder of SimploMail.I started publicly sharing what I am doing with SimploMail on X, LinkedIn, Threads, Reddit, and here on SaaS Hive.I share both good and not-so-good results. This has also helped SimploMail get indexed by Google and AI crawlers a little.The competition in my niche is fierce, though. Right now, AI tools still cite my competitors instead of SimploMail. I hope that will start changing as I continue publishing and building an online presence.I use SimploMail in all of the projects I build as the email service provider.I send my email marketing campaigns through SimploMail, and all of my projects use it for email notifications. I also include the project logo at the bottom of emails to increase awareness.I constantly ask users for feedback, and when I get it, I try to act on it immediately.In fact, I recently posted a feedback request here on SaaS Hive: https://saashive.com/founder-community/request-feedbackI am planning to reach out to bloggers and websites that write about startups and SaaS products.I want to purchase review and comparison articles. It will cost money, but I think it can help with both SEO and GEO.That is what I am doing right now.But I am sure there are many other things I could be doing.What works for you?If you are building and promoting a product, I would love to learn from your experience. Please share what has worked for you.
Transitioning from tech builder to marketer: How do you reach a niche hobbyist audience that doesn't hang out on traditional tech channels?
Hey everyone! I've been deep in the trenches building Coin Error Expert—an end-to-end platform handling AI-powered coin scanning, error attribution, and marketplace cross-listing.While the tech side (Supabase backend, multi-LLM vision routing, PWA architecture) has come together nicely, my biggest focus right now is marketing. Because my target audience consists of numismatists and coin collectors rather than traditional SaaS users, standard tech-growth channels don't always apply. Many of my potential users hang out in physical coin shops, local clubs, or specialized forums rather than Product Hunt or tech spaces.For founders who have marketed software or platforms to traditional hobbyists or non-tech-native niches:What outreach channels or grassroots methods actually moved the needle for you?How did you bridge the gap between building software and speaking the everyday language of a traditional community?Would love to hear what worked (or didn't work) for you!
🔐 Introducing Secure Vault .exe — file encryption that requires a physical USB key, not just a password
Why I built it: I wanted an encryption tool that doesn't trust avendor blindly — everything's open-source and verifiable, not a blackbox. The tradeoff is real and deliberate: there's no password resetand no backdoor. If you lose the USB drive or forget the password,your files are permanently unrecoverable - even I can't help you getthem back. That's not a missing feature; a tool that COULD recoveryour files without both would also be a tool that could be forced,hacked, or tricked into doing that for someone else.The upside of that tradeoff: even if someone steals your laptop ANDyour password, they still can't open your files without the physicalUSB stick in your pocket.
For founders selling to solo service providers, does "protects your revenue" mean anything without a number attached?
I keep rewriting one line in my own positioning. FounderFlow protects your revenue. It tests well in conversations, then someone always asks the honest follow up, protects how much, and from what exactly.For founders selling to solo service providers, hairdressers, personal trainers, coaches, one person agencies, has a promise like that ever worked for you on its own, or does it only land once you attach a real number or a real example to it?FounderFlow is your AI Executive Chief of Staff. It watches your business, identifies what matters, protects your revenue, and tells you exactly what to do next. We are onboarding the first 30 founding members personally right now, and I would rather learn this from people already selling into the same kind of buyer than keep guessing.
How do you market something for a problem people have not named yet?
Watching the thread here about marketing a category defining product made me think about my own situation. Nobody searches for an AI executive chief of staff. They search for a project management tool or a CRM, or they search for nothing at all, because they have normalized carrying everything in their head and do not think of it as a problem with a name.The angle that has worked best for me so far is not describing FounderFlow's features first. It is asking founders to describe the exact moment something got dropped, an invoice, a follow-up, a client message, and letting them realize on their own that the problem already has a name, they just never called it that.FounderFlow is your AI Executive Chief of Staff. It watches your business, identifies what matters, protects your revenue, and tells you exactly what to do next. Right now we are onboarding the first 30 founding members personally instead of running a generic public launch.For founders selling something people do not know they need yet, has naming the pain worked better for you than naming the product?
NoPause by Genevieve
NoPause is a menopause app that tracks your symptoms, answers your questions 24/7, and builds a health report you can share with your doctor.
How do you market a product people don't know they need?
I'm curious how other founders have handled this.Somyn isn't solving a problem like "send invoices faster." It's trying to change how people think about self-awareness.Most people search for:journalmood trackerwellness appVery few search for:"Help me connect patterns across my emotions, body, and habits."So I'm finding that education is a huge part of marketing.For founders building something category-defining, what has worked better for you?SEO?Community?Founder storytelling?Partnerships?Something else?
Demand gen for startups isn’t broken but it’s definitely getting harder.
Audiences are overwhelmed, trust takes longer to build, and the old “run ads + collect leads” playbook is losing steam.I’m hosting a live webinar around this exact topic. If this challenge feels familiar, join in.
There's nothing optional about marketing!
Starting a business is one thing. Getting people to notice it is a whole different game.-How are you currently promoting your business?-What’s actually bringing in leads right now?-And where are you struggling the most?