Founder Community
Connect, share, and learn with fellow founders.
Marketing
Brand should tell the same story everywhere
The primary message should feel the same everywhere, so that people will not get different ideas about your brand. If there is very little difference, that is fine, but a completely different story conveys a new message and things will get messy. Make sure website content, social media, and the sales team are moving on the same path.What according to you is more important, share in the comments?
Amazon WorkMail Is Ending: Switch to SimploMail Inbox for $1 a Month
AWS is ending Amazon WorkMail on March 31, 2027.If you use it, you can move your custom-domain email to SimploMail Inbox for just $1/month per address.Source: https://inbox.simplomail.com/guides/amazon-workmail-endingSimploMail: https://inbox.simplomail.com
Do not try to make every piece of content an ad
There is this one common mistake that every B2B marketer is doing. They are trying to sell in each and every post instead of providing value to the customer. There is no need to mention the product, pricing, etc. in every piece of content because it sounds salesy. You should also focus on covering the problems and providing useful insights. You can share your own personal experience that helps users to get a better idea of the product. All of this will give people a reason to follow your content even if they are not ready to buy your products and services
Do not make your content sound the same instead, make your content different
Most of the B2B content starts the same because everyone is covering the same topics, and the phrases they are using looks similar. There are around 100 posts on every B2B marketing topic, so try to come up with new topics and content which is unique and reflect your experience gained from doing work. You can pick any topic from your trial and errors, like a campaign that failed, a strange customer question that was strange, or any mistake that you made, to make the content more interesting. What type of content do you prefer that is natural or something that everyone is publishing?
Not every no is the same in lead generation
Sometimes it happens that when you generate leads you approach the user at the wrong time, or the one you are talking to is not your ideal customer, and there can be more reasons. To avoid such things you need to spot the pattern to improve the targeting. Find the reason behind “no,” because budget is always not the single factor for saying no, in reality, our targeting or messaging can be wrong. What do you check when a lead is lost?
Use customer feedback to change the product
Sometimes we build a product based on features that look good on paper, but in reality customers do not really need them. Focus on what users struggle with, understand its importance, and then decide what feature a product needs to have that solves actual problems. How do you collect feedback?
Importance of a clear point of view for personal branding
To build a strong personal brand, posting regularly is not enough. The thing that matters the most is people should be able to understand what they can expect from your content. Instead of focusing on everything, just talking about the topics that match your experience can make your content easy to recognize. Because sharing actual thoughts, makes people understand your expertise and help them how they can apply the same thoughts in their businesses.
Importance of customer feedback in product building
It is easy to start building around the idea of what customers want. But without real feedback from users, you may end up spending time on a feature that will not solve their real problems. When you know how people are using the product, what problems they are facing, and how the product is adding value to their lives can help build a better product. When feedback is real the improvements are real and make the product more reliable and worth choosing. How do you collect feedback from your customers?
Marketing and sales need the same message
Both sales and marketing should be on the same page, they must align on things like who the product is for, why they are the best, and what problem it solves. When you have because different messages across teams can lead to confusion for buyers. When the same messages are used by both teams, it becomes easy to explain the product and build trust with customers.What is the messaging gap you have seen between sales and marketing?
Stop chasing extra leads
More leads meant more opportunities, we have been following this for a long time, but in reality we were just doing extra work sorting the list. Without a clear positioning statement, extra leads were extra noise, not real opportunities.Fix the one clear positioning statement, this will lead to less but better converting leads. What worked for your team?
Problem with AI lead scoring
Manual scoring can lead to bias because businesses create their own rules for different actions. Scoring based on AI will focus more on identifying patterns across historical lead data. However, AI is only as good as the data it learns from. If certain leads, actions, or outcomes are missing from the data, the same gaps can continue to appear in the AI’s scoring patterns. To avoid such a scenario, our team regularly goes back and manually reviews old leads and missed opportunities. AI can make lead scoring smarter, but human review helps make sure the system is not learning from its own blind spots.How does your team handle this?
Why B2B lead scoring consumes a lot of time?
When any of your leads gets a high score it stays in the tracking system even if the person is quiet for a long time. Just because this lead gets a good score does not mean this lead will convert. As this lead is quiet and your sales team is still calling or emailing them, they might be investing efforts in the wrong direction. The better approach is when your sales team will focus on the other valuable leads which are in the sales funnel. If the same leads come in the future and the team sees the potential here by verifying their lead score, approaching them at that time is better. This is how you can sort the list of your leads and keep the active leads on the top.
How do you promote your product?
What works for you? Here is what I do.I am building SimploMail.com, and I constantly think about what else I should do to get more people to discover it. I also think about how I can do better with the things I am already doing.Here is what I have tried so far:I updated all of my social media profiles to say that I am the founder of SimploMail.I started publicly sharing what I am doing with SimploMail on X, LinkedIn, Threads, Reddit, and here on SaaS Hive.I share both good and not-so-good results. This has also helped SimploMail get indexed by Google and AI crawlers a little.The competition in my niche is fierce, though. Right now, AI tools still cite my competitors instead of SimploMail. I hope that will start changing as I continue publishing and building an online presence.I use SimploMail in all of the projects I build as the email service provider.I send my email marketing campaigns through SimploMail, and all of my projects use it for email notifications. I also include the project logo at the bottom of emails to increase awareness.I constantly ask users for feedback, and when I get it, I try to act on it immediately.In fact, I recently posted a feedback request here on SaaS Hive: https://saashive.com/founder-community/request-feedbackI am planning to reach out to bloggers and websites that write about startups and SaaS products.I want to purchase review and comparison articles. It will cost money, but I think it can help with both SEO and GEO.That is what I am doing right now.But I am sure there are many other things I could be doing.What works for you?If you are building and promoting a product, I would love to learn from your experience. Please share what has worked for you.
Transitioning from tech builder to marketer: How do you reach a niche hobbyist audience that doesn't hang out on traditional tech channels?
Hey everyone! I've been deep in the trenches building Coin Error Expert—an end-to-end platform handling AI-powered coin scanning, error attribution, and marketplace cross-listing.While the tech side (Supabase backend, multi-LLM vision routing, PWA architecture) has come together nicely, my biggest focus right now is marketing. Because my target audience consists of numismatists and coin collectors rather than traditional SaaS users, standard tech-growth channels don't always apply. Many of my potential users hang out in physical coin shops, local clubs, or specialized forums rather than Product Hunt or tech spaces.For founders who have marketed software or platforms to traditional hobbyists or non-tech-native niches:What outreach channels or grassroots methods actually moved the needle for you?How did you bridge the gap between building software and speaking the everyday language of a traditional community?Would love to hear what worked (or didn't work) for you!
🔐 Introducing Secure Vault .exe — file encryption that requires a physical USB key, not just a password
Why I built it: I wanted an encryption tool that doesn't trust avendor blindly — everything's open-source and verifiable, not a blackbox. The tradeoff is real and deliberate: there's no password resetand no backdoor. If you lose the USB drive or forget the password,your files are permanently unrecoverable - even I can't help you getthem back. That's not a missing feature; a tool that COULD recoveryour files without both would also be a tool that could be forced,hacked, or tricked into doing that for someone else.The upside of that tradeoff: even if someone steals your laptop ANDyour password, they still can't open your files without the physicalUSB stick in your pocket.
For founders selling to solo service providers, does "protects your revenue" mean anything without a number attached?
I keep rewriting one line in my own positioning. FounderFlow protects your revenue. It tests well in conversations, then someone always asks the honest follow up, protects how much, and from what exactly.For founders selling to solo service providers, hairdressers, personal trainers, coaches, one person agencies, has a promise like that ever worked for you on its own, or does it only land once you attach a real number or a real example to it?FounderFlow is your AI Executive Chief of Staff. It watches your business, identifies what matters, protects your revenue, and tells you exactly what to do next. We are onboarding the first 30 founding members personally right now, and I would rather learn this from people already selling into the same kind of buyer than keep guessing.
How do you market something for a problem people have not named yet?
Watching the thread here about marketing a category defining product made me think about my own situation. Nobody searches for an AI executive chief of staff. They search for a project management tool or a CRM, or they search for nothing at all, because they have normalized carrying everything in their head and do not think of it as a problem with a name.The angle that has worked best for me so far is not describing FounderFlow's features first. It is asking founders to describe the exact moment something got dropped, an invoice, a follow-up, a client message, and letting them realize on their own that the problem already has a name, they just never called it that.FounderFlow is your AI Executive Chief of Staff. It watches your business, identifies what matters, protects your revenue, and tells you exactly what to do next. Right now we are onboarding the first 30 founding members personally instead of running a generic public launch.For founders selling something people do not know they need yet, has naming the pain worked better for you than naming the product?
How do you market a product people don't know they need?
I'm curious how other founders have handled this.Somyn isn't solving a problem like "send invoices faster." It's trying to change how people think about self-awareness.Most people search for:journalmood trackerwellness appVery few search for:"Help me connect patterns across my emotions, body, and habits."So I'm finding that education is a huge part of marketing.For founders building something category-defining, what has worked better for you?SEO?Community?Founder storytelling?Partnerships?Something else?
Demand gen for startups isn’t broken but it’s definitely getting harder.
Audiences are overwhelmed, trust takes longer to build, and the old “run ads + collect leads” playbook is losing steam.I’m hosting a live webinar around this exact topic. If this challenge feels familiar, join in.
There's nothing optional about marketing!
Starting a business is one thing. Getting people to notice it is a whole different game.-How are you currently promoting your business?-What’s actually bringing in leads right now?-And where are you struggling the most?