Starting a business is one thing. Getting people to notice it is a whole different game.

-How are you currently promoting your business?
-What’s actually bringing in leads right now?
-And where are you struggling the most?

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Comments (3)

Sergey Kargopolov5mo ago

Yes, these are the challenges that most of us solo-founders face. I tried Facebook ads and build in public communities. Most of the leads came from sharing about the work I do in relevant communities regularly.

SP Shikha Pakhide5mo agoReply

Best tip which I give and we also practice is- not to try to be on all the social platforms. We choose where our audience is, e.g. on LinkedIn..though there is FOMO, but then we have to conserve the energy and the limited resources.
Plus, a structured content calendar.

Sergey Kargopolov5mo agoReply

↳ Replying to Shikha Pakhide

This is very smart. Indeed with limited resources, like most of the solo-founders, it is better to focus only on those platforms that produce us maximum results. Earlier for me it was LinkedIn only. Then, I found a relevant community in X with very engaged audience. Now, I am having a good response here on SaaS Hive. The Community is still small here but I already have two customers from SaaS Hive who started using my SimploMail to send email newsletters :).

There's nothing optional about marketing!

Comments (3)