Do not try to make every piece of content an ad

There is this one common mistake that every B2B marketer is doing. They are trying to sell in each and every post instead of providing value to the customer. There is no need to mention the product, pricing, etc. in every piece of content because it sounds salesy. 

You should also focus on covering the problems and providing useful insights. You can share your own personal experience that helps users to get a better idea of the product. All of this will give people a reason to follow your content even if they are not ready to buy your products and services