Do not make your content sound the same instead, make your content different
Most of the B2B content starts the same because everyone is covering the same topics, and the phrases they are using looks similar. There are around 100 posts on every B2B marketing topic, so try to come up with new topics and content which is unique and reflect your experience gained from doing work.
You can pick any topic from your trial and errors, like a campaign that failed, a strange customer question that was strange, or any mistake that you made, to make the content more interesting.
What type of content do you prefer that is natural or something that everyone is publishing?
Comments (2)
The type of content that I like is: up to date, natural, beginner-friendly.
Yes @Sergey Kargopolov - spot on, the one that is understood well and provides some clarity with simplicity
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