How do you promote your product?
What works for you?
Here is what I do.
I am building SimploMail.com, and I constantly think about what else I should do to get more people to discover it. I also think about how I can do better with the things I am already doing.
Here is what I have tried so far:
I updated all of my social media profiles to say that I am the founder of SimploMail.
I started publicly sharing what I am doing with SimploMail on X, LinkedIn, Threads, Reddit, and here on SaaS Hive.
I share both good and not-so-good results. This has also helped SimploMail get indexed by Google and AI crawlers a little.
The competition in my niche is fierce, though. Right now, AI tools still cite my competitors instead of SimploMail. I hope that will start changing as I continue publishing and building an online presence.
I use SimploMail in all of the projects I build as the email service provider.
I send my email marketing campaigns through SimploMail, and all of my projects use it for email notifications. I also include the project logo at the bottom of emails to increase awareness.
I constantly ask users for feedback, and when I get it, I try to act on it immediately.
In fact, I recently posted a feedback request here on SaaS Hive: https://saashive.com/founder-community/request-feedback
I am planning to reach out to bloggers and websites that write about startups and SaaS products.
I want to purchase review and comparison articles. It will cost money, but I think it can help with both SEO and GEO.
That is what I am doing right now.
But I am sure there are many other things I could be doing.
What works for you?
If you are building and promoting a product, I would love to learn from your experience. Please share what has worked for you.
rezumfit
Stop guessing, start landing: Precision AI resume optimization for every job.
Comments (1)
I’m still figuring this out with Crazy Sajangnim, but one thing that has worked better than simply “promoting” it is participating in communities where the target users already spend time.
I’ve shared the product on Product Hunt, SaaS Hive, Reddit, and other founder communities, but I’ve noticed that posts asking for specific feedback often create much better conversations than posts that are purely promotional. People are much more willing to visit when I ask something concrete like, “Would you actually use this before making an expensive fashion purchase?” or “What would make you come back?”
Another thing I’m learning is that promotion and product development are starting to overlap. Several of the changes I’ve made recently came directly from people trying the site and telling me where they got confused or what they wished existed. Those conversations sometimes bring people back later too, because they can see that their feedback actually changed the product.
For Crazy Sajangnim specifically, I’m also trying to lean more into the community side rather than competing with huge shopping sites purely on product discovery. My hope is that people eventually come because they want another person’s opinion before buying, not just because they found a discounted item.
One area I haven’t figured out yet is consistent organic acquisition. Getting someone to click once is very different from giving them a reason to return every week. That’s probably the promotion problem I’m thinking about the most right now.
I’m curious about your blogger strategy too — are you mainly planning to target email-marketing publications, or broader startup/SaaS sites?
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