Vague ecommerce audits got ignored, so I rebuilt the report around evidence

I’m launching StoreOpps for ecommerce owners who receive plenty of generic advice but still do not know what to fix first.

The free Store Scan checks a public storefront and turns the findings into a prioritized list. Each item shows the exact URL and element behind it. Findings are also labelled as confirmed, not detected, or could not verify, because custom themes and apps can hide content from crawlers.

The hardest part was learning to separate absence from lack of evidence. An early merchant told me that vague items such as ‘improve SEO’ or a 0–100 score get ignored. They wanted a checkable location, an honest confidence level, and an order based on likely business importance. That feedback led me to remove unsupported revenue claims and show crawl coverage, tested URLs and timestamps.

StoreOpps launches here tomorrow. I’m looking for five founders who run or advise an ecommerce store and are willing to challenge one scan. No store admin access or customer data is needed for the public scan.

My question: when an automated audit flags a problem on your store, what minimum evidence must it show before you would act on the recommendation?