I’m intentionally making Crazy Sajangnim show you less

A lot of shopping products are built around the same idea: more products, more stores, more recommendations, more things to scroll through.

While building Crazy Sajangnim, I’ve started thinking in almost the opposite direction.

One of the constraints I gave myself from the beginning was that the shopping side should focus on items that are actually on sale. Not a giant designer-fashion catalog where you have to dig through hundreds of full-price products before finding something interesting.

That sounds like a small product decision, but it has affected almost everything I’m building.

Crazy Sajangnim currently brings together discounted designer fashion from Korean and U.S. retailers and lets you narrow it down by market, brand, and category. The goal isn’t to become another endless fashion marketplace. I want opening the site to feel more like:

“What is actually worth looking at today?”

I’m a fashion enthusiast myself, and I realized that when I check multiple stores, I’m rarely browsing every product they carry. I’m usually looking for the interesting overlap between:

a brand I already like + a meaningful discount + something I would genuinely consider wearing.

So instead of optimizing for the size of the catalog, I’ve been thinking more about the signal-to-noise ratio.

The social side of Crazy Sajangnim fits into that idea too. Once you find something interesting, the next problem isn’t discovery anymore. It’s deciding whether it deserves your money.

That’s where the community comes in: sharing a find, asking what other people think, talking about styling or fit, and occasionally having someone tell you, “No. Do not spend $600 on that.” 😂

There are still a lot of things I want to improve, especially around how products are collected, how quickly new sales appear, and how useful the browsing experience feels as the number of supported brands grows.

But one product principle I’m becoming increasingly convinced about is:

A shopping platform doesn’t necessarily become more useful by giving people more things to buy. Sometimes the better product is the one that removes everything that isn’t worth considering.

That’s the direction I’m experimenting with for Crazy Sajangnim.

If you shop online often, I’d be curious about one thing:

Would you rather use a fashion site with a massive catalog, or a much smaller feed that aggressively filters for things that are actually worth checking out?
https://saashive.com/view-product/8fc6144e-8f3c-40b0-87d2-a788f8af885a