I’m building the place I wish existed between “I found it” and “I bought it.”
Finding clothes online is actually the easy part.
The harder part is everything that happens after:
“Is this actually a good price?”
“Does anyone know how this fits?”
“Would I still wear this six months from now?”
“Is there a better version somewhere else?”
“Should I buy it before it sells out?”
Most shopping sites are designed to get you from product page → checkout as quickly as possible.
But that’s not really how people make fashion decisions.
When I shop with friends, we send screenshots, compare prices, argue about whether something is worth it, talk about sizing, and sometimes convince each other not to buy something.
That last part is important.
So with Crazy Sajangnim, I’m experimenting with a different kind of shopping experience.
The platform brings together discounted designer fashion from Korean and U.S. retailers, but the part I’m most interested in building is what happens around the product.
You can discover something on sale, then bring that item into a community where other shoppers can react to it, discuss it, share styling ideas, talk about fit, or simply answer:
“Would you buy this?”
I don’t want Crazy Sajangnim to become another endless catalog.
I want it to feel more like walking through stores with people who are just as obsessed with clothes as you are.
There’s also something slightly funny about building a platform whose name basically comes from the Korean phrase “사장님이 미쳤어요” — “The boss has gone crazy.”
It’s the phrase you see when a store is advertising prices so low that apparently the owner has lost their mind.
So the name started as a joke about discounts.
But the product is slowly becoming an experiment in something bigger:
Can online shopping feel social without becoming another social network?
Crazy Sajangnim is still early, and I’m actively figuring that out.
If you shop designer fashion online, I’d especially love to know:
Would seeing other shoppers’ opinions actually change whether you buy something?
Or do you still prefer to make that decision alone?
saashive.com/products/crazy-sajangnim
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Comments (6)
Jinny, the part I keep coming back to is that you are designing for the moments friends talk each other out of buying something, not just into it. Most shopping products only optimize for the yes, so building for the no is the actual differentiator, even though it will not show up in a demo the way a slick add to cart flow does. To answer your question directly, seeing other shoppers react would change my decision, but only if I trust who is reacting, a stranger's opinion carries less weight than someone who shops the way I do. How are you thinking about who shows up in that reaction layer once it is not just you and your friend anymore?
That is such an important point. I agree that reactions become useful only when there is context behind them. As Crazy Sajangnim grows, I’m considering profiles built around shopping behavior—favorite brands, style preferences, sizing, and past purchases—so users can recognize people whose taste or priorities align with theirs. I also want to explore following trusted shoppers and highlighting reactions from people with similar styles, rather than treating every opinion equally.
The goal is to preserve the feeling of asking the right friend, even when that person is someone you have not met yet. Your comment has made me think more seriously about trust as a core part of the reaction layer. Thank you for raising it!
↳ Replying to Jinny Moon
I really like that direction. The idea of recreating the feeling of “asking the right friend” is powerful because trust is what makes the reaction meaningful. Knowing that someone shares my style, favorite brands, sizing, or buying habits would make me value their opinion much more than a reaction from a complete stranger.
I also think you’re touching on something bigger than personalization. You’re building context around why someone’s opinion should matter to me. If you can make that feel natural without making onboarding too heavy, I think it could become a real differentiator for Crazy Sajangnim.
I’m enjoying thinking through this with you. This is exactly the kind of honest founder-to-founder feedback that helps us see things in our own products that we might otherwise miss.
Jinny, please keep going with this. I went to Crazy Sajangnim after reading your post, and I think there is something here worth continuing to build.
What caught my attention wasn’t simply discounted designer fashion. It was the problem you described between “I found it” and “I bought it.” That is a real part of shopping that most websites don’t address very well.
I buy designer fashion myself, and when you’re spending significant money on something, the decision isn’t always about whether you can afford it. You start asking: Is this really a good price? Will I actually wear it? Is this one of those pieces I should grab now? Is there something better somewhere else? How does this designer fit? Am I paying for quality or just the name?
And sometimes you just need another person with good taste to say, “Buy it,” or “Absolutely not, you can do better.”
That’s why I think your social idea could become something much bigger than comments underneath products.
One idea I would really encourage you to think about is turning Crazy Sajangnim into almost a personal luxury shopping intelligence platform.
Imagine joining and creating a “Designer Profile.” I could tell the platform my favorite designers, sizes, preferred colors, categories I normally buy, approximate price range, and eventually even some of the designer pieces already in my closet.
Then Crazy Sajangnim starts learning my taste.
Instead of simply showing me that a Saint Laurent bag or Max Mara coat is on sale, it could eventually tell me:
“This is an unusually good price.”
“Your size is becoming difficult to find.”
“People with similar taste loved this.”
“You already own pieces that would work beautifully with this.”
“There is a comparable designer piece available for less.”
“Buy now” or “Wait.”
Now you’re helping me make the decision, not simply helping me find merchandise.
I also think there could be something really fun around a community verdict on individual pieces.
Imagine opening a $2,500 designer item and immediately seeing:
THE VERDICT
78% — Buy It
14% — Wait for a Better Price
8% — Skip It
Then I can see WHY knowledgeable shoppers voted that way. Maybe someone owns the item. Someone else knows that designer’s sizing. Another person knows this particular bag regularly gets marked down further.
Over time, you could even recognize members who really know certain designers or categories. If I’m considering Chanel, I would value advice from someone who genuinely knows Chanel. If I’m buying Louboutins, I want to hear from people who understand their sizing and comfort.
That starts becoming collective luxury-shopping intelligence, and I think that could be very interesting.
One other thing I would encourage you to protect as you build is the feeling of luxury. People who love designer merchandise have been conditioned by beautiful luxury websites. The photography, typography, spacing, movement, product presentation and little details matter.
Discounted shouldn’t have to mean “discount website.”
I would want Crazy Sajangnim to make me feel like I had been given access to an exclusive, beautifully curated designer sale that other people don’t necessarily know about.
And I actually love the personality behind the name and “the boss has gone crazy.” There’s something memorable there. You can have fun with that personality while still making the shopping experience feel elevated and expensive.
Most importantly, don’t feel like you have to have all of this figured out right now.
You’re early.
That’s when you’re SUPPOSED to experiment, listen, change things, throw things away, discover better ideas and gradually figure out what your users really love.
I’m building something myself, and I’ve learned that encouragement is important, but good suggestions are important too. I want people to tell me both: “Keep going” AND “Here’s something that might make this better.”
So that’s what I wanted to give you.
Keep going.
You don’t have to build another Farfetch, Net-a-Porter or traditional shopping catalog. You have an opportunity to build something different: the place designer shoppers go when they’ve found something they love but haven’t decided whether to buy it yet.
If you can own that moment between “I want it” and “I’m buying it,” I think that’s a very interesting place to build.
Stacy, thank you so much for taking the time to write such a long, thoughtful, and comprehensive review after actually visiting Crazy Sajangnim. Your feedback helped me see the product from a much broader perspective.
The idea of owning the moment between “I found it” and “I’m buying it” captures exactly what I want Crazy Sajangnim to address. I especially love your suggestions around Designer Profiles, personalized shopping intelligence, community verdicts, and recognizing members with genuine expertise in specific designers or categories. Your point about preserving an elevated luxury experience—even when the products are discounted—is also something I will keep in mind as I refine the design and presentation.
I would love for you to join the Crazy Sajangnim blog and talk about fashion with us. Since you also buy designer fashion, your opinions, experiences, and knowledge could add so much value to conversations about pricing, quality, sizing, styling, and whether a piece is genuinely worth purchasing.
I want to build more than a product catalog. I want to create a community where people bond through their shared interest in fashion, learn from one another, and help each other make better shopping decisions. It would be meaningful to build that community together with people like you who understand both the excitement and uncertainty behind a designer purchase.
Thank you again for giving me both encouragement and concrete ideas. I’m going to keep building, experimenting, and learning from people who actually care about this problem—and I hope you’ll be part of the community as it grows.
Jinny, I would absolutely love to join the Crazy Sajangnim community and talk fashion with you. Thank you for the invitation.
Designer fashion is something I genuinely enjoy, so this would actually be fun for me. I have definitely had those moments where I’m looking at an expensive piece thinking, “I love it, but is it REALLY worth this price?” And I’ve also learned that sometimes the best purchase isn’t the biggest discount—it’s the piece you’re still excited to own years later.
I also understand what it feels like to be building something and trying to figure out what people truly need. I’m building FounderFlow right now, and one thing I’m learning is that encouragement matters tremendously—but so does having people around you who will give you thoughtful, constructive ideas that can make the product better.
So yes, keep going. Experiment. Listen to your users. Keep the ideas that work and don’t be afraid to change the ones that don’t.
And please protect what makes Crazy Sajangnim different. There are plenty of places where I can buy designer merchandise. Give me a reason to come to you before I make the decision.
If you can build a community where people who genuinely love fashion help each other discover beautiful pieces, understand quality, compare prices, talk honestly about fit and styling, and occasionally save each other from a very expensive mistake, I think you could create something special.
I’d be happy to be part of it, and I’m looking forward to seeing where you take this.
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