Hi, I’m Angelo — building StoreOpps for ecommerce owners

Hi everyone — I’m Angelo, a solo founder from Brazil building StoreOpps.

StoreOpps helps ecommerce owners turn storefront and operational data into prioritized opportunities. The free scan reviews a public store and ties each finding to a specific URL, element, and verification status. Deeper analysis uses the merchant’s own exports to examine margin, inventory, discounts, and repeat purchases.

I started it because most audit tools give merchants broad scores and advice such as ‘improve SEO’ without showing what to change first. Feedback from a Shopify merchant sharpened the product this week: if a crawler cannot verify something, we now say so instead of presenting it as missing.

I’m currently working on customer discovery and making the first recommendation useful without explanation. For founders who run or advise ecommerce stores: what makes you trust an automated audit enough to act on its first finding?