The SEO Lesson I Keep Seeing While Researching SaaS Products
I spend a lot of time researching SaaS products, looking at their websites, content, search demand, and how they try to get discovered.
One thing I keep noticing is that many founders treat SEO like a publishing game.
They write more articles, target more keywords, publish comparison pages, and wait for Google to send people.
But more content does not automatically mean more traffic.
Sometimes the bigger problem is that the content is not answering the questions people actually have before they become customers.
For example, a SaaS product might have dozens of articles explaining what the product does. But when you look at the questions people ask on Reddit, forums, communities, and search engines, you can find a completely different set of problems.
People might be searching for:
How do I solve X without hiring someone?
Is there a cheaper way to do X?
What's the difference between X and Y?
Why does X keep happening?
Has anyone actually used this type of tool?
Those questions can be much closer to buying intent than a generic article about the industry.
That changed how I think about SaaS content.
Instead of starting with, "What article should we publish this week?"
I'd rather start with:
"What problem is someone already trying to solve?"
Then work backwards.
Look at search results. Check Reddit discussions. Study competitor pages. Look at related questions. Pay attention to the language people actually use.
From there, the content becomes much easier to shape.
I'm still learning this myself, but I think this is one of the biggest opportunities for small SaaS companies competing against websites with much bigger content budgets.
You don't necessarily need hundreds of articles.
You need to understand the questions your potential customers are already asking and create something genuinely useful around them.
I'm curious how other founders approach this.
Do you usually start your content strategy from keyword research, customer questions, competitor research, or something else?
Comments (2)
I really like your approach. Looking through Reddit, forums, and communities to understand what problems people actually have makes a lot of sense.
Personally, I took a slightly different path.
I started building SaaS products to solve problems that I was facing myself. For example, I created SimploMail because I wanted email marketing without a monthly subscription. I just wanted to pay for what I used.
Later, I built inbox.simplomail.com because I was spending over a hundred dollars on email addresses for my projects. I needed something more affordable, so I made a way to get domain-based email addresses for one dollar per month.
After that, distribution became the challenge. I tried places like Product Hunt and Reddit, but it was hard to talk openly about what I was building. Most of my posts were removed just for mentioning my product.
That's why I created SaaS Hive, a community where founders can share what they're building, talk about challenges and promote their products without worrying about being banned just for mentioning their SaaS.
So I didn't start with keyword research or competitor analysis. I started with problems I experienced myself. But I agree, your approach is really valuable.
This is true. While Reddit has become a great marketing platform for B2C and B2B, mods frown upon sales posts and comments and remove them fast. Took me more than 12 months and several profile bans to learn the ropes. Though some of my content still get removed, most of them stick and perform exceptionally well.
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