How I went from my friends request to a full-on website
Hey everyone! I’m the developer and founder of Crazy Sajangnim, a Korean-American fashion community:
https://saashive.com/products/crazy-sajangnim
I’m a student at Boston University, and I have a friend with whom I’m always discussing fashion. In Korea, we have Naver Cafes—online communities where people gather to discuss shared interests. My friend and I actually became friends because we belonged to the same fashion community.
We enjoy shopping together and talking about fashion, which gave me an idea: What if I combined online shopping with a community?
My friend also asked me to build a website where he could browse only sale items from his favorite brands. I built it, but I felt that it needed something more. I added a “Share to Blog” button to every product listing. When someone clicks it, they are taken to the blog, where they can create a post about the item they selected.
It makes what my friend and I already do much simpler. We used to send each other product links through Instagram DMs. Now, we can share an item with one click and receive feedback through comments and likes.
The blog is not limited to products listed on the website. Members can also upload their own photos and use it like a regular fashion community—sharing outfits, styling ideas, shopping finds, reviews, or anything else they would like to discuss.
I would really love to grow this community. Please join the blog and share your thoughts on fashion—or anything else that interests you! I’m very active in the community and will personally engage with your posts.
Come visit Crazy Sajangnim and experience online co-shopping with us:
https://saashive.com/products/crazy-sajangnim
(Upvotes are very appreciated😊)
Lumina
Simulate marketing ideas on AI audiences before you launch
Comments (2)
Jinny, the part that stands out is you built exactly what one friend asked for, a filtered view of his favorite brands' sales, then added the share to blog button because you noticed what the two of you were already doing manually through Instagram DMs. That is the right order, solving your own two person problem first instead of guessing what a crowd wants. Following up on what I asked on your other post, does the plan to grow past friends look like inviting his friends next, or something more public like posting in fashion communities outside Crazy Sajangnim itself?
I think the next step is a mix of both, but I would start with friends of existing users. That keeps the community connected through real relationships and gives me a chance to learn whether the co-shopping experience still feels trustworthy beyond the original two-person use case.
At the same time, I’m sharing Crazy Sajangnim in fashion and founder communities to meet people who already enjoy discussing purchases, styling, and sale finds. I do want it to become more public, but gradually—I would rather build a smaller community where people genuinely help each other decide what is worth buying, or not buying, than chase a large audience without that sense of trust.
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