Aniket Dhiman

Introducing myself

Hi everyone.My name is Aniket. I'm based in Gurugram, India, building Nudge while working full-time in strategy, product & partnerships.The idea came from watching two businesses I cared about — one I worked in, one my family runs — deal with the same quiet problem. Not bad clients. Not bad revenue. Just no system for following up on invoices without the founder feeling like they were begging for their own money. Sixty, ninety days would pass. Cash flow would tighten. Every decision would get a little harder. And nobody would say it out loud because it felt like a personal failure rather than a process gap.Nudge is the process gap fixed.It automates invoice payment reminders over email and WhatsApp — escalating from friendly to firm to final based on how overdue the invoice is. When a client replies, sequences pause so the conversation stays human. The founder never has to be the one chasing.Built for 5–50 person IT services, consulting, and agency businesses — specifically in India and emerging markets where WhatsApp is how business runs and every existing tool is email-only and priced for someone else's market.Currently in closed beta. First beta users are already cutting collection times from 90 days to under 45.Early access at https://getnudged.vercel.app/ — use SAASHIVE3 for 2 months free.If you're building for underserved markets or navigating founder-led GTM with limited hours — happy to compare notes.